Monday, 26 February 2018

Google sold an estimated 3.9m Pixel phones in 2017

"In the 16 months since its initial release in October 2016, Google’s Pixel family of phones has earned plenty of acclaim and scrutiny, but not very many sales. The latest update on Pixel sales comes from IDC’s Francisco Jeronimo, who notes that Google shipped 3.9 million Pixel and Pixel 2 devices in 2017. That’s no more than a rounding error when set against the global smartphone market that numbers 1.5 billion units, and it’s also less than a typical week’s worth of iPhone sales for Apple.
Though still comparatively tiny, Google’s Pixel sales are at least heading in the right direction. According to Jeronimo, the rate of sales has doubled in 2017, and the most recent data from Kantar Worldpanel agrees with this, indicating that Google’s share of the US phone market has gone up from 1.8 percent to 2.8 percent."

Things that have become cheaper, and things that have become more expensive

Source:  MarketWatch, 12th February 2018

China has more 'Unicorns' than all the other non-US countries put together

"More companies outside of the U.S. are reaching unicorn status at a quicker pace than ever before.
Membership in the Unicorn Club is exploding. These unicorns, or startup companies valued at more than a billion dollars, are increasingly based outside of the U.S.
In fact, nearly half of the 193 current members of the unicorn club (with a total cumulative valuation of $665 billion) are based outside of the U.S., according to data from CB Insights, a venture capital and angel investment database.
“Thirty-seven percent of all companies (current and past unicorns) that achieved a $1B+ valuation in 2014 were based outside the U.S.,” according to CB Insights. “The following year, 53 percent of all the companies that reached unicorn status that year were based outside of the U.S. In 2016, that number increased again to 58 percent. So far in 2018, there have been 11 companies added to the global unicorn club; 8 are based outside of the U.S.
China, with 46, has the most unicorn startups. In fact, China has more unicorns than all the other countries combined. China is also home to the five most valuable startups (Xiaomi, Didi Chuxing, China Internet Plus,, and Toutiao), according to CB Insights.
India is the closest rival to China, with 9 unicorns, followed by the UK with 8; Germany with 4; and South Korea with 3."
Source:  Data from CB Insights, reported by Larry Kim on Medium, 13th February 2018

The Apple Watch can detect diabetes with 85% accuracy

"According to Cardiogram founder Brandon Ballinger’s latest clinical study, the Apple Watch can detect diabetes in those previously diagnosed with the disease with an 85 percent accuracy.
The study is part of the larger DeepHeart study with Cardiogram and UCSF. This particular study used data from 14,000 Apple Watch users and was able to detect that 462 of them had diabetes by using the Watch’s heart rate sensor, the same type of sensor other fitness bands using Android Wear also integrate into their systems.
In 2015, the Framingham Heart Study showed that resting heart rate and heart rate variability significantly predicted incident diabetes and hypertension. This led to the impetus to use the Watch’s heart rate sensor to see if it could accurately detect a diabetic patient."

A mention on the TV show Rick & Morty led to McDonalds re-introducing Szechuan dipping sauce

"If you’re going to ride a pop culture trend, you’ve got to ride it full send — and that’s why McDonald’s says it’s bringing back its Szechuan dipping sauce. Again.
McDonald’s originally introduced the limited batch of Szechuan sauce in 1998 to coincide with the release of the Disney film “Mulan.” Last fall, the sauce was referenced by Cartoon Network’s popular Adult Swim show, “Rick and Morty,” leading McDonald’s to briefly rerelease the sauce — and leading to full-on riots when the very limited supply ran out.
The fast food chain apologized after the fiasco, saying it had not expected such high demand."

Smartphone sales fell for the first time ever in Q4 2017

"Global sales of smartphones to end users totaled nearly 408 million units in the fourth quarter of 2017, a 5.6 percent decline over the fourth quarter of 2016, according to Gartner, Inc. This is the first year-on-year decline since Gartner started tracking the global smartphone market in 2004.
"Two main factors led to the fall in the fourth quarter of 2017," said Anshul Gupta, research director at Gartner. "First, upgrades from feature phones to smartphones have slowed down due to a lack of quality "ultra-low-cost" smartphones and users preferring to buy quality feature phones. Second, replacement smartphone users are choosing quality models and keeping them longer, lengthening the replacement cycle of smartphones. Moreover, while demand for high quality, 4G connectivity and better camera features remained strong, high expectations and few incremental benefits during replacement weakened smartphone sales.""

In-App transactions increased by 46% in 2017

"Marketers around the globe saw a 46% jump in in-app transactions last year, as shoppers continued to migrate toward mobile shopping platforms, according to a study by adtech firm Criteo.
North American retailers that offer a shopping app generate 67% of all e-commerce sales conducted on mobile devices, while in-app transactions make up two-thirds of mobile transactions for retailers that sell products in both an app and on a mobile site.
Shopping apps also had higher sales conversion rates of 21%, compared to the standard 6% on the mobile web. Retail categories with the highest share of mobile sales included sporting goods (44%), fashion/luxury (40%) and health/beauty (38%)." users generated more than 10m Winter Olympics interactions in first weekend

", the lip-synching video app with 60 million users, generated more than 10 million engagements during the first weekend of the Winter Olympics with broadcasts from social influencers Nia Sioux (@niasioux) and Ross Smith (@rosssmith) and the NBC Olympics channel (@nbcolympics), according to a news release. partnered with NBC Sports Group to provide new ways for fans to experience the games, which opened last week in Pyeongchang, South Korea.
NBC Olympics is feeding content daily to users, such as event highlights, behind-the-scenes footage and GIFs. is also urging users to engage in the Olympics experience using two in-app hashtag challenges created with NBC and U.S. athletes such as skier Mikaela Shiffrin, figure skater Nathan Chen and snowboarder Chloe Kim."
Source:  Mobile Marketer, 16th February 2018

Monday, 5 February 2018

Mobile ad spend is higher than TV ad spend in the UK

"The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to Advertising Association/WARC Expenditure Report data published today.
Total ad market growth was recorded at 3.5% year-on-year, with £5.4bn spent during Q3 – the 17th consecutive quarter of market expansion.
The report found that total spend on mobile (including display, search, and other formats such as SMS/MMS) was higher than TV spend for the first time. Yet TV remains the leading display channel.
“The latest data indicate that total mobile ad investment during the quarter was higher than that for TV for the first time – though the two channels serve different roles for advertisers,” said WARC’s Data Editor, James McDonald.
“While TV remains the largest display medium by some distance, mobile investment is being driven by advertisers looking to reach consumers via search results and social feeds.”
New data show that the vast majority of mobile display spend is being directed towards advertising on social media, which rose 44.7% year-on-year. This, coupled with rising spend on paid search, is driving sector growth, as early estimates for the full-year 2017 put total mobile adspend above £5bn.
The latest verified data resulted in an upgrade to 2017 full-year estimates, with total ad market growth now believed to have been +3.4%, 0.3 percentage points higher than the last AA/WARC projections in October 2017. Advertising expenditure is expected to grow by a further 2.8% this year.
Though total TV saw a slight decline (-0.8%) year-on-year during the third quarter, within this, video on demand spend posted healthy growth of 13.3%. TV spend across traditional and digital formats is thought to have returned to growth in the final quarter of last year, culminating in a preliminary estimate of -2.0% for 2017 as a whole, the first annual dip since 2009. However, total TV spending is expected to turn positive this year (+1.5%).
Among the other media channels covered by the report, national newsbrands’ digital revenues rose strongly in Q3, up 21.5% year-on-year. While this was not enough to offset print losses during the quarter, the total market contraction of 5.1% was the best performance in three years, suggesting a slight easing of the intense business pressures newsbrands are facing.
Elsewhere, direct mail recorded its strongest quarter in six and a half years, as spend rose 5.9% to reverse a prolonged downturn. Radio (+5.1% year-on-year) also had a strong quarter, though annual dips were seen in out of home (-0.8%), cinema (-8.4%) and magazine (-11.9%) spend."
Source:  Data from The Advertising Association and WARC, published 31st January 2018

Apple sold $5.5bn worth of 'other' hardware products - inc watches and earpods - in Q4 2017

"Other than its iPhones and computers, Apple sells a bunch of other products, like the AirPods, Apple Watch, Apple TV, Beats products, iPod Touch and, most recently, the HomePod. In Q1 2018, Apple saw $5.5 billion in revenue for these other products, an increase of 36 percent year over year.
That increase suggests Apple’s Watch Series 3, which it launched this past September, and its AirPods are selling well.
In Q4 2017, Apple sold just $3.2 billion worth of other products. To be clear, these revenues do not include pre-sales for the HomePod, which starts shipping February 9 for $349."

Airbnb 'has driven up long-term rental prices in New York by 1.4%'

"The new study, conducted by McGill Urban Planning professor David Wachsmuth, offers some pretty striking data points. While its analyses were conducted independently, the study itself was commissioned by the Hotel Trades Council and the AFL-CIO, two entities with a vested interest in keeping hotel business booming, so bear that in mind.
For starters, the study estimates that Airbnb has driven up long-term rental prices by 1.4 percent, or $384 per year, for the median New York City renter. The research suggests that both restricted availability in the long-term rental market and increased financial incentives in the short-term rental market account for this increase.
To reach those conclusions, the study drew from a comparative model developed by UCLA to rule out confounding variables that, specific to New York, might be driving those increases."
Source:  Techcrunch, 31st January 2018

Amazon's ad revenue is the same as Twitter and Snap combined

"Advertising is still just a small piece of Amazon’s growing empire. But “small” is relative. In 2017, the company’s ad business generated $2.8 billion, making it bigger than the ad platforms managed by Twitter ($2 billion) and Snap ($800 million). Only three online ad platforms outrank Amazon’s: Google, Facebook, and Oath.
The bulk of Amazon’s ad revenue is generated by placements within For example, sellers pay to appear in search results, or display custom banners above the results. Some, like toy company Melissa & Doug, shell out additional dollars for custom Amazon home pages. But the retail conglomerate has also started to explore ad placements across the wider web, as well as within Alexa and Prime Video. Marketers, drawn by Amazon’s wealth of shopper data, have been eager to experiment. Last spring, WPP acquired an Amazon-focused consultancy."

Mobile payments account for 11% of Starbucks' US sales

"Starbucks, the coffee chain with more than 28,000 locations worldwide, said its mobile order and pay service grew to 11% of transactions in U.S. company-operated stores in Q1 2018 from 10% in the prior quarter. The Starbucks Rewards loyalty program helped to drive mobile growth with an 11% membership gain to 14.2 million from the prior year. Member spending made up 37% of U.S. sales.
The company, which now has the ability to offer mobile order and pay to customers who don’t belong to its loyalty program, plans to ramp up the service to all customers in March, company president and CEO Kevin Johnson said in a conference call with investors. The growing popularity of mobile payment is leading the company to test cashless stores in the U.S."