Tuesday 17 October 2017

BuzzFeed's live morning show AM to DM is getting about 1m viewers each day

"Twitter’s making a big push into live video, with deals for pro sports, talk shows, network TV premieres and more. But what does a real newscast look like if you rethink it for Twitter? BuzzFeed’s AM to DM offers a possible answer — and it’s a fun one.
I should say up front that I’m super-biased here, even by the debased standards of media writing about media. One of the show’s hosts, Saeed Jones, was my roommate a few years ago, while the other, Isaac Fitzgerald, is a close friend. (He was the one who suggested that Jones and I should live together.)
Still, I was far from the only one watching after the show premiered last week. AM to DM was trending on Twitter, reaching No. 1 in the U.S. and No. 4 globally. In fact, BuzzFeed says the show averaged about 1 million unique viewers each day, with clips being viewed a total of 10 million times. And it’s a young audience, with 78 percent of daily live viewers under 35."
Note - Not exactly sure of what counts as a viewer - would someone scrolling past a re-tweet count?
See AM2DM here

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