Thursday 19 March 2015

Over 350m 'stickers' are shared each day on Facebook

"Over 350 million Facebook ‘stickers’ – illustrations or animations of characters – are shared everyday on the platform, signalling a new way of communicating that brands have yet to harness, according to Facebook VP EMEA Nicola Mendelsohn.
Speaking at the Guardian Changing Media Summit, Mendelsohn said the human brain processes images 60,000 times faster than words and this has seen an increasing number of users develop a “succinct visual language” to sustain pace in an increasingly busy world.
“Think of this as the next generation of ‘LOL’, where images replace words,” she said."

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