"If it’s starting to feel like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day.
Facebook more specifically later noted that over 50% of people in the US who come to Facebook daily watch at least one video per day. It doesn’t break out how many of those are auto-played but did noted that over 65% of Facebook video views occur on mobile.
CEO Mark Zuckerberg pointed out in the call that while usage of Facebook has shifted over the last ten years, from primarily text through to “primarily photos with some text and video,” he may be understating things a bit.
As a point of comparison, he noted that there are 2 billion photos each day shared across Facebook sites — or, put another way, 1 billion less photos than videos posted to Facebook daily. And as a sign of just how much Facebook is pushing video growth, it was only in June 2014 that the company passed 1 billion video views per day.
“One of the big trends will be the growth of video content on our service,” Zuckerberg said in remarks about the how the service would look in three, five and 10 years."
Source: Techcrunch, 28th January 2015
Earlier - 1 billion announced 7th September 2014
(What's the betting it's nearer to 5bn views now..?)
dentsu 2022 Media Trends
2 years ago
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