dentsu 2022 Media Trends
2 years ago
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I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
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About Me
Sources and Attribution
Please feel free to use any of these stats as you see fit, but please credit the original source and Digital Stats if possible. I'd also love to see any examples of presentations using the stats!
Popular Posts
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Source: Ofcom's Communications Market Report, August 2015 Full report here All charts here -
"In 1980, McKinsey & Company was commissioned by AT&T (whose Bell Labs had invented cellular telephony) to forecast cell phone ...
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"Young adults are the most avid texters by a wide margin. Cell owners between the ages of 18 and 24 exchange an average of 109.5 messag...
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The US is the most active country, and London is the most active city: Source: Exploring the Use of Twitter Around the World, Sysomos, Janu... -
Update - It's now 2,400 tweets per day (Aug 2014) "Current Twitter limits The current technical limits for accounts are: Direct...
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EU5 - 45.2% UK - 52.6% France - 41.4% Germany - 38.2% Italy - 44.4% Spain - 52.5% Source: Data from comScore, reported in a press rel...
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Time spent to reach 50 million users "Radio: 38 years TV: 13 years Internet: 4 years iPod: 3 years Facebook: 2 years In 1984 ther...
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" Twitter is big. With over 140 million active users, and 340 million Tweets per day, the social network is one that brands cannot igno...
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Click to enlarge Source: Ipsos Mori data, reported by The Wall blog, 10th July 2012 Note - See the original data for demographics ... -
Click to enlarge Source: Photos & Videos as Social Currency Online, Pew Internet & American Life Project, 13th September 201...
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Labels
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- access stats
- activism
- ad-blockers
- Ad-Spend
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- Africa
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- Android
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- Argentina
- augmented-reality
- Australia
- Austria
- automotive
- beacons
- benchmarks
- best-practice
- bicycles
- bitcoin
- bizarre
- blockchain
- blogs
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- Books
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- broadband
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- Canada
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- coronavirus
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- covid-19
- crime
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- DAUs
- deals
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- demographics
- Denmark
- device-ownership
- domain-names
- Downloads
- ecommerce
- education
- effectiveness
- emoji
- esports
- Europe
- events. tickets
- fallers
- Fathers
- films
- Finance
- Finland
- fmcg
- footfall
- fortnite
- forums
- France
- fraud
- funding
- gambling
- games
- gaming
- Germany
- global
- Hardware
- HDTV
- health
- Hong Kong
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- im
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- India
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- investment
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- IPTV
- Ireland
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- Italy
- Japan
- Jordan
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- kids
- Kindle
- Latam
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- licences
- livevideo
- local
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- long-tail
- losses
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- Malaysia
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- maps
- market-share
- MAUs
- mcommerce
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- Mexico
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- mobile
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- Mothers
- multi-screen
- music
- native
- Netherlands
- newspapers
- NewZealand
- nfc
- nft
- Norway
- not-digital
- Olympics
- outdoor
- pakistan
- patents
- payment
- philipines
- photos
- piracy
- podcast
- Poland
- politics
- Presentations
- privacy
- production
- profits
- purchase-journey
- PVR
- qr
- radio
- records
- referrals
- restaurants
- retail
- reviews
- rfid
- robots
- Romania
- Russia
- Saudi
- search
- security
- sinaweibo
- singapore
- site stats
- slovakia
- SmartSpeakers
- sms
- snapchat
- social networks
- South Africa
- South Korea
- Spain
- spam
- speed
- sponsorship
- sport
- start-ups
- start-ups; investment
- stickers
- storage
- stories
- students
- subscriptions
- Sweden
- Switzerland
- Symbian
- tables
- tablets
- Taiwan
- taxi
- teens
- tickets
- tiktok
- time-shifting
- time-spent
- top10s
- translation
- transport
- travel
- trust
- Turkey
- TV
- UAE
- ugc
- UK
- US
- valuations
- Venezuela
- video
- Vietnam
- virtual goods
- virtual worlds
- virtual-Reality
- voice
- VOIP
- watches
- wearable
- women
- work
- WorldCup
My Blog List
Followers
Good Stats Sites
- AdDuplex Windows Phone Stats
- AdMob - Mobile Data
- Adobe Digital Index
- AppData - Stats on Top Apps in Facebook & Elsewhere
- Browser Market Shares from Hitslink
- Browser Stats from Statcounter
- comScore Datamine
- Desktop Vs Mobile Access
- Distimo App Stats
- European Travel Commission New Media Trend Watch
- Facebook App Stats
- Facebook Official Statistics
- Facebook Page Stats
- Facebook Top Countries (Social Bakers)
- FactBrowser - a good digest of stats
- Famecount - most popular companies, people etc on Facebook, YouTube & Twitter
- Flash Player Penetration
- Gigatweet - the number of tweets sent
- Global Broadband Speed Statistics
- Global Web Index
- Google / Ipsos mobile chart maker
- Google Official Stats
- Google UK's internet stats
- Google's Think Insight Facts
- IMRG - Internet Commerce Stats
- Insights MENA
- Internet World Stats - Good for the basics
- IT Facts
- ITU Stats - standard stats on all main markets
- Kantar World Panel ComTech - OS Shares
- Mailchimp Email Benchmarks
- MobClix - stats on mobile apps
- MobiForge - lots of mobile stats
- Mobile App Stats
- Mobile Browser Share Stats by Country
- MobiThinking's Global Stats Digest
- Open Strategy
- Opera State of the Mobile Web
- Pew Internet - Good US Reports
- Pinterest Stats from Repinly
- Royal Pingdom - The Internet in 2011
- SimilarWeb - Free Site & App Stats
- Social Bakers - Facebook Stats
- SupplyGem - Internet Usage Stats
- Technorati - State of the Blogosphere
- The Internet in Real Time
- TNS Digital Life
- Top Apps on iTunes
- Twitterholic - the most followed twitter users
Blog Archive
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2012
(642)
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August
(71)
- 62% of consumers across 12 markets use social medi...
- Flipboard has 20 million users
- The number of URLs requested for removal from Goog...
- Users referred by Facebook spend more on Zappos th...
- Cadbury's Olympic sponsorship helped it add more t...
- Whatsapp delivers 10 billion messages a day
- Digital accounts for 36% of Aegis Media's revenues
- The iPad accounted for an estimated 69% of all tab...
- The demographics of American QR code scanners
- QR code scanning in the US rose 400% Y-o-Y in Q2 2012
- 47% of US smartphone owners used shopping apps in ...
- The ten most-followed brands in social media
- Types of content accessed by US smartphone owners
- Spotify's premium users provide 83.5% of its revenues
- China has 45 million mobile TV viewers
- Average dwell time from visitors on mobile devices...
- Spotify made a loss of £35.9m in 2011
- 65% of American Facebook users are aged 35 or older
- Most CMOs are confident that social media builds a...
- Social network adoption by the top 100 brands
- 80% of mobile page views relating to the Olympics ...
- 'Vice' had a turnover of over $110m in 2011
- Data on tablet owners in the US
- 90% of UK TV viewing is 'live'
- 10 million guest nights have been booked on Airbnb
- Play.com customers who engaged with Facebook ads s...
- Google Maps features over 1 million public transit...
- Facebook is the second biggest video site in the US
- Dropbox users upload a billion files every 48 hours
- 68% of linked-to pages on Twitter are in English
- Apple accounts for nearly 70% of the Tablet shipments
- The average American buys 64 items of clothing a year
- Unilever see sales of $8.41 for each $1 spent on a...
- An estimated 475m people in sub-Saharan Africa hav...
- US Households with kids have an average of 10 medi...
- More US teens listen to music through YouTube than...
- Stats from the official London 2012 sites and digi...
- Brand and publisher success from the London 2012 O...
- Groupon made a profit of $47m in Q2 2012
- Monetate's US Ecommerce Quarterly Report
- 52 million people in the UK saw at least 15 minute...
- The BBC Sport websites received 55 million visits ...
- More than 150 million Olympic-related Tweets were ...
- Traffic to the BBC website on key days of the Olym...
- The Women's Football Final between USA & Japan was...
- In the past 30 days Facebook referred people to mo...
- The vast majority of Americans who are following t...
- 119m Olympics-related 'Tweets' were made on Sina W...
- Live video streams of the Olympics are >300% highe...
- 'As many as' 10,000 phones are stolen each month i...
- Facebook produces six times as much code per day a...
- Apple has spent over $1 billion on advertising for...
- Facebook makes 84% of its revenues from advertising
- Olympic sponsorship and advertising has driven adi...
- Starbucks processes more than 1 million mobile pay...
- Usain Bolt's 100m final generated 1,233 Tweets per...
- Google & Apple passed on payments of $5.4bn to dev...
- Shazam users have tagged 5 billion songs
- Fifty Shades of Grey reached 35 million people mor...
- Mobile Search and the Olympic Games
- McDonald's mobile app has been downloaded more tha...
- Fifty Shades of Grey is the best selling book in U...
- 45% of smartphones sold in EU5 are made by Samsung
- eBooks outsell physical books on Amazon UK
- The world's first website was published on 6th Aug...
- EL James is the best selling author of all time on...
- The New York Times group makes more revenue from s...
- 85% of Facebook users create content
- Each generation of the iPhone sells approximately ...
- Yelp users have posted over 30m reviews
- 83m Facebook profiles are not 'real'
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August
(71)
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