20 million people watched the Indian Premier League on YouTube

"The IPL Channel launched in March and broadcast up to two live Twenty20 cricket games every day.
Now that the event has drawn to a close, YouTube have released a report which details the key insights and metrics.
The IPL YouTube Channel in numbers...
200 countries and territories covered
57,000 commercial hours
3,200,000 minutes of branding achieved through thumbnails
20,000,000 unique views (112 days of commercial video were consumed by these 20 million viewers)
54,000,000 channel views
560,000,000 cumulative minutes of exposure to display ads on the live channel"
Source: Google Barometer blog post, 18th May 2010