Tuesday 26 January 2010

US TV viewing by type of device

"Over the last 6 months, U.S. consumers have watched their favorite TV programs on the following platforms:
-- 77% watched them live on their home television system
-- 30% watched them via their DVR on their home television system
-- 17% watched them via a free online video service (Hulu, TV.com)
-- 18% have watched via the show’s Internet site – up from 13% last year
-- 10% viewed them from a video-sharing site (like YouTube)
-- 3% watched them on a portable MP3 video player
-- 2% watched them on their mobile/smart phone"
Source: State of the Media Democracy US 4th Edition, Deloittes, December 2009

No comments: