Wednesday 2 December 2009

US Black Friday and Cyber Monday eCommerce stats for 2009

Black Friday:
"The average dollar value that consumers spent per online order rose 35.0 percent year over year, led by apparel retailers.
Consumers are buying more items per order than they did last year—by
18.3 percent.
Consumers are spending considerably less time browsing retailers’ sites, suggesting they had done their research prior to Black Friday and that they are shopping from lists.
Browsing sessions were down by 5.4 percent
The number of people who left a site after viewing only one page (also known as a “bounce” rate) was up by 39.4 percent
Page views per session declined by 30.4 percent"

Cyber Monday:
"Cyber Monday continued the momentum set by Black Friday. Sales were up 24.1 percent compared to Black Friday 2009.
Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 percent) compared to Black Friday 2009.
Sales were up 13.7 percent compared to Cyber Monday 2008.
The average dollar amount consumers spent per online order rose 38.2 percent from Cyber Monday 2008 ($180.03 versus $130.24), led by apparel retailers.
Consumers bought nearly 10 percent more items per order on Cyber Monday 2009 compared to Black Friday 2009 and nearly 30 percent more compared to Cyber Monday 2008.
Consumer shopping hit its peak from 9-10 a.m. PST, but maintained stronger momentum throughout the day than on Cyber Monday 2008."
Source: Coremetrics Benchmark Reports, December 2009

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